Meet the CoreTeam

Refined Media Group is a woman-owned, multicultural-focused boutique agency specializing in organic and paid digital marketing, dynamic experiential marketing, and influencer marketing.

Considered trailblazers in multicultural digital marketing, our esteemed team comprises individuals hailing from California and beyond, collectively wielding more than four decades of experience across diverse, innovative campaigns. Noteworthy achievements include driving program excellence for prominent entities such as the Kia, McDonald’s, Verizon and more.

Collaboration is at the core of our approach. We work closely with clients to understand their unique goals and challenges. RMG believes in the power of customization, offering tailored solutions that align with each client’s brand identity, values, and target demographics. RMG proudly holds Small Business Certification and is registered with Dun & Bradstreet. These credentials underscore our unwavering commitment to transparency, credibility, and accountability in delivering exceptional service to our valued clients.


Rachel Matos

Rachel Matos, Founder + CEO of RMG, specializes in cross-cultural campaigns with over a decade of experience. She has led campaigns for Fortune 500 companies like McDonald’s, Verizon, and Kia, and has consulted at major agencies like CAA. With 17 years in the museum field as a program curator and lecturer at institutions such as The Guggenheim, The Met, and LACMA, Rachel seamlessly blends her background in program development with her impact in the digital space. A graduate of the School of Visual Arts and Columbia University, she pioneered social media influencing as Director of Social Media and Influencer Relations for #WeAllGrow Latina Network, bridging brands and entrepreneurs of color.


Lidia Sagastume

Lidia Sagastume oversees operations and drives continued success at RMG. With 13 years of experience, she excels in social media, project management, and influencer marketing, drawing from her background in content writing and community building. A UC, Riverside alumni, Lidia’s expertise in analytics reporting ensures clients receive actionable insights for optimizing strategies. Renowned for organizational skills, she keeps client projects meticulously organized, ensuring efficiency and clarity. Lidia’s multifaceted contributions underscore her commitment to client success and agency management excellence.

Dir, Media& Marketing

Cynthia Zavala

Cynthia Zavala, an award-winning communications executive, leads brand strategy and integrated marketing across diverse categories with over 15 years of experience in PR, marketing, and advertising, emphasizing multicultural/DEI initiatives. A UC, Santa Barbara Alumni, Cynthia has collaborated with top brands like Netflix, HBO, Mattel, and Visit Los Cabos, driving successful strategies to achieve business goals. Beyond her professional endeavors, she co-founded a bicycle coalition in Montebello, advocating for bicycle safety and infrastructure development, contributing to the passage of legislation for bike lanes in LA city and county.

Refined Media Group DNA

  • Creative: Our marketing team is a dynamic group of creative thinkers who consistently generate innovative ideas and strategies. Beyond our extensive marketing experience, we share a passion for the arts, infusing out-of-the-box thinking into all our  projects.
  • Impactful: Our reputation stems from our ability to drive significant impact through scalable strategies and initiatives that foster community and trust. By harnessing creativity, market insights, and data-driven approaches, we develop compelling campaigns that deeply resonate with our audience.
  • Nuanced: As a diverse team, we understand that targeted communities require nuanced strategies. Leveraging thorough research and historical data, we take a deep dive into the unique dynamics of each community, ensuring that our outreach efforts resonate respectfully and effectively with diverse audiences.
  • Inclusive: Since the inception of our careers, we have been champions of inclusivity and diversity, paving the way for equitable representation in the industry. At the core of our agency lies an unwavering commitment to ensuring that all voices are heard and valued. Our inclusive approach drives our strategies and campaigns, resonating with diverse audiences irrespective of background, identity, or perspective.
  • Collaborative: We prioritize collaboration and partnership. We believe that by working together with our clients, we can achieve greater success. Our approach emphasizes open communication, mutual respect, and shared goals, allowing us to develop innovative strategies and drive tangible results.