Meet the CoreTeam
Refined Media Group is a marketing and content strategy agency rooted in cultural insight and powered by performance.
With a team that brings more than 20 years of combined experience, we’ve led brand strategy, influencer marketing, and paid media campaigns for national and global companies including McDonald’s, Verizon, Dove, Kia, and Barilla.
As the industry has evolved, so have we—growing alongside the ever-shifting media landscape to build integrated campaigns that blend story, scale, and measurable results.
We create full-spectrum strategies designed to move the needle. From organic social and paid media to influencer partnerships and community activations, every campaign is backed by insights, built with intention, and designed to perform.
CEO&Founder
Rachel Matos
Rachel Matos, Founder + CEO of RMG, specializes in cross-cultural campaigns with over a decade of experience. She has led campaigns for Fortune 500 companies like McDonald’s, Verizon, and Kia, and has consulted at major agencies like CAA. With 17 years in the museum field as a program curator and lecturer at institutions such as The Guggenheim, The Met, and LACMA, Rachel seamlessly blends her background in program development with her impact in the digital space. A graduate of the School of Visual Arts and Columbia University, she pioneered social media influencing as Director of Social Media and Influencer Relations for #WeAllGrow Latina Network, bridging brands and entrepreneurs of color.
COO
Lidia Sagastume
Lidia Sagastume oversees operations and drives continued success at RMG. With 13 years of experience, she excels in social media, project management, and influencer marketing, drawing from her background in content writing and community building. A UC, Riverside alumni, Lidia’s expertise in analytics reporting ensures clients receive actionable insights for optimizing strategies. Renowned for organizational skills, she keeps client projects meticulously organized, ensuring efficiency and clarity. Lidia’s multifaceted contributions underscore her commitment to client success and agency management excellence.
Dir, Media& Marketing
Cynthia Zavala
Cynthia Zavala, an award-winning communications executive, leads brand strategy and integrated marketing across diverse categories with over 15 years of experience in PR, marketing, and advertising, emphasizing multicultural/DEI initiatives. A UC, Santa Barbara Alumni, Cynthia has collaborated with top brands like Netflix, HBO, Mattel, and Visit Los Cabos, driving successful strategies to achieve business goals. Beyond her professional endeavors, she co-founded a bicycle coalition in Montebello, advocating for bicycle safety and infrastructure development, contributing to the passage of legislation for bike lanes in LA city and county.
– Execution Team –
Ariana Wolf
Marynel Mercado
Rameh Echeverri
Jessica Dela Cruz
Tim Switzer
Samantha Janik
Michael Wynne
Vilma Garcia Echeverri
Tirsa Garrido
Mitchell DeGuzman
Isaac Sagastume
Jafet Lomocso
Services
RMG provides comprehensive integrated marketing solutions, spanning brand strategy, creative services, public relations, experiential marketing, brand partnerships, and influencer marketing. As your partner, we acknowledge how important it is to start with a cohesive plan of action. All of our services includes a comprehensive onboarding process designed to make our collaboration as seamless as possible. We aim to become your best friend in all things logistics. We understand that the initial stages of a collaboration sets the tone for the entire project lifecycle.