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    <lastmod>2025-08-31</lastmod>
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      <image:title>Kia America</image:title>
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      <image:title>Kia America - Kia America</image:title>
      <image:caption>Influencer events This case study illustrates how Refined Media Group blends digital-first strategy with immersive brand storytelling, creating experiences that are both emotionally resonant and culturally relevant. Through a series of lifestyle-driven activations, Kia was repositioned as more than a functional car brand, but a meaningful part of everyday culture.</image:caption>
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    <lastmod>2025-09-02</lastmod>
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      <image:title>Cricket Wireless - Cricket Wireless</image:title>
      <image:caption>Celebrating Latino Entrepreneurs Through Storytelling &amp; Digital Reach In partnership with Brilla Media, Refined Media Group developed and executed a hyper-targeted campaign for Cricket Wireless that highlighted the stories of Latino entrepreneurs. Designed to build brand trust and deepen engagement within multicultural communities, the campaign blended high-quality storytelling, influencer-driven content, and precise media amplification to deliver both cultural impact and measurable results.</image:caption>
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    <lastmod>2025-10-15</lastmod>
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      <image:title>McDonald's Spotlight Dorado - McDonald’s</image:title>
      <image:caption>Spotlight Dorado In partnership with Brilla Media, Refined Media Group led the influencer marketing strategy for McDonald’s Spotlight Dorado, which was a national initiative celebrating and empowering Latino filmmakers. Our team developed and executed a six-month digital campaign designed to build awareness, cultural credibility, and connection with Gen Z Latino audiences. Through influencer storytelling, content direction, and paid media amplification across TikTok, Instagram, and Facebook, we helped position McDonald’s as a champion for emerging Latino creatives in the film industry.</image:caption>
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    <lastmod>2025-10-12</lastmod>
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      <image:title>Kia America (Copy) - Kia America</image:title>
      <image:caption>Influencer events This case study illustrates how Refined Media Group blends digital-first strategy with immersive brand storytelling, creating experiences that are both emotionally resonant and culturally relevant. Through a series of lifestyle-driven activations, Kia was repositioned as more than a functional car brand, but a meaningful part of everyday culture.</image:caption>
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